As an employer, hiring the right staff is crucial to the success of your company. If your company is targeting the global market, one factor that should be high on your list of hiring priorities is recruiting multilingual professionals. There are various benefits to hiring a multilingual staff such as proficiency in multiple languages; connections to global markets; and a new perspective in the global market. Not only will your business be able to expand in terms of communication but also in terms of resources, problem solving, better business meetings and more. Selecting employees based on their language skills should not be the only determining factor, yet having a multilingual staff is much more desirable than a monolingual staff.
The obvious benefit of hiring a multilingual staff is more communication with the world. Although English has become the international business language, having employees who speak other languages can only be beneficial. Most people prefer speaking in their native language. If you are contacting other companies to work with, your staff will be able to communicate in their language, which shows the highest form of respect, when one company knows another’s native language and customs, making your company favorable to competitors (http://findarticles.com/p/articles/mi_m4021/is_2002_July_1/ai_89374131).
A diverse team of multilingual employees means that your business will succeed. The more diversity your company has, the better representation your company will have in the public. For example, in the United States there are many foreigners that live there. If your workforce is only made up of US citizens, your company is losing out on all of the Latin Americans, Asians and Europeans that are living there. By using a mirror effect in your company, your company’s staff will reflect the population that you are selling to.
With the mirror effect, your multilingual staff will be able to meet the demands of your buyer’s needs, create innovative ideas specific to their culture, to have a more successful customer service branch and understand the complex intricacies for a multi culture company meeting the demands of suppliers, customers, fellow employers and international business partners.
A company in a globalized market enters into a realm of more competition. By having a multilingual staff you will be able to easily branch out internationally. Having a staff that knows the language and knows the local area may be key to winning a business relationship with a company.
Your multilingual staff will be able to identify important cultural differences between your business and another company you may be interested in doing business with. Even the smallest cultural faux pas can be regarded as an insult. These small differences will make a huge difference in your company and how it is perceived by the public and fellow business executives. For example, bowing is a cultural norm in the East while hand shaking is a cultural norm in the West. Western companies which seek business in Japan are much more successful when they know Japanese culture and bow before extending their hand. Over 60% of business relationships are denied because of cultural ignorance (http://findarticles.com/p/articles/mi_m4021/is_2002_July_1/ai_89374131/).
Working in a global market means that a multilingual staff is necessary to your company. You will be able to use your staff’s knowledge to perform quick translations of letters and documents received. If an emergency comes up with fellow companies or clients, you will not need to wait for a translator or interpreter as your staff will be able to communicate directly to the parties.